Rebranding community development
Challenge
NJCC’s identity had been designed at a time when they were much smaller and it no longer reflected the breadth of their impact and reach. They knew they would have even greater credibility with a smart new look that matched their aspiration and potential—one that articulated the story of NJCC through those who benefit from their funding.
Solution
Informed by extensive stakeholder interviews, we designed a new logo. From there, we developed a full branding system including a color palette, typography, icon library, and infographic style. We also art directed photo shoots throughout the state to create an extensive custom photo library featuring the very people and communities that NJCC serves.
Result
The result was a thorough regeneration of the brand identity that accurately reflected the organization through its website, stationery, signage, Strategic Plan and multiple Annual Reports.
Promotional merchandise and signage
Business card
Images from custom photo shoots throughout New Jersey
Annual report
Annual report
Annual report
“We loved working with Frankenstern on our annual report. They took the time to understand our organization and mission, worked with us closely and patiently from conception to completion and designed a wonderful product that we are proud to share with stakeholders.”
Jeff Yuen
Impact Assessment Coordinator
Images from custom photo shoots throughout New Jersey
Impact report
Impact report
Impact report
Impact report
Impact report