Highlighting financial expertise and insights, with a global focus
Challenge
Macquarie is global asset manager headquartered in Australia. After undertaking a comprehensive global rebrand they needed a trusted, experienced partner to interpret their new brand guidelines and deploy it across their vast portfolio of materials.
Solution
To ensure a successful rollout, we studied the new guidelines and provided practical advice that made them easier to implement. We provided a toolkit of rich resources that included photo libraries and document and report templates to best showcase their new look.
Result
Macquarie allowed us to do what we do best—find the flexibility and creative potential in existing brand standards. Our fresh perspective wowed stakeholders, resulted in work that played well globally and began the process of making their new branding real.
Annual report
Annual report
Annual report
Annual report
