Upgrading the look of a research powerhouse
Challenge
Ned Davis Research Group has been providing trusted, independent investment research to their clients for decades but hadn’t revisited their visual communications for almost as long. Feedback was that their materials were no longer up to the job in an increasingly savvy marketplace.
Solution
We audited Ned Davis’ monthly publications and charts to provide a best-in-class product that reflects the quality of their content. We created a toolkit of brand elements, redesigned and simplified their publications, and reinvented their charting style to quickly and clearly highlight the most relevant information.
Result
The result is a design that is current, in-line with industry standards, and makes the content clear to both advisors and individual investors. What’s more, a style manual and InDesign templates make it easy for them to implement going forward.
Fact sheets
BEFORE
“Frankenstern’s outstanding efforts captured the essence of what we wanted to achieve. They listened and guided us through the process, as we iteratively got to a great final solution. For all the thousands of charts Ned David Research (NDR) creates, this is the first professional ‘infographic’ we have created and I love the potential this gives us for content marketing.”
Robert Schuster
Vice President, Product Innovation
Data visualization: Before and after
Data visualization: Before and after
Data visualization: Before and after